Insights and commentary on language and creative writing.

Tuesday, April 3, 2007

The Winter Weather Phenomenon

I’ll take a break from giving advice to point out interesting wordplay right under our noses. Think of the frozen desserts offered in fast food chains. The Blizzard. The McFlurry. The Frosty. The Iced Cap. These names conjure up thoughts of refreshment on hot summer days. Wonder who coined the first winter-inspired treat? And did each succeeding marketing executive realize he was following a naming trend or was he just focused on making his cold product more appealing on a hot day?


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